And while the guaranteed mind games, boozy spats and classic one-liners are always entertaining, it's the sizzling housemates that grab our attention on day one.
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The factory workers' normal food was taken away and replaced with a factory canteen serving the workers meagre rations while the management sat in their office, eating luxury food and playing snooker. On Day 8, Chris was told that he had been voted as the next Power Housemate by the public. Later, in 'Fool the House', original housemates had to correctly identify whether statements from newspaper stories, etc. Louise Fewest votes out of 4.
For the first time in the UK series, the show is accepting online voting for the public votes via Facebook Credits alongside phone voting. The winners of the seats were Aaron, Louise, Jem and Tom.